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Social Media Ongoing, 12+ months
The Body Spa Bali
Raised prices without losing engagement
Price increases implemented without loss of engagement or footfall.
Social MediaMeta Ads
@thebodyspa.bali70K → 90K
Hourly rate (IDR)
Held
Weekly footfall
Held
Engagement rate
Challenge
Menu prices needed to move up meaningfully. Ownership was worried a hard change would erode the loyal audience the spa had built over years.
Approach
- Reframed the content grid around ritual, craft, and product depth.
- Testimonial-led reels + before/after care stories.
- Sequenced pricing announcement behind six weeks of value-forward content.
- Paid boost on top-performing organic posts to reinforce positioning.
Result
Price change went live with no engagement drop and no reduction in weekly footfall.
"Mata Badai Studio has been an incredible partner in growing our social media and branding. They deliver results that exceed expectations."
Thalia Lawrence
The Body Spa Bali
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