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IbuBumi Bali
Natural brand, digital-first turn
Elevated a natural eco-goods brand from a secondary channel to a real digital front.
Social MediaMeta Ads
@ibubumibali27.7K
Views (30 days)
+32.4%
Accounts reached
77.9%
From ads
Challenge
Loved brand offline, invisible online. Digital was treated as a secondary channel, so reach and inbound never compounded.
Approach
- Reel-first content grid around product ritual and eco-story.
- Meta Ads on the strongest organic posts to widen reach efficiently.
- Feed + stories rebalanced so new visitors immediately grasped the range.
- Shop-online CTA path tightened for conversion.
Result
Reach up +32.4% month-on-month with 27.7K views in 30 days; digital now runs alongside retail rather than trailing it.
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