Kesiman Care Center — From 0–3 to 8–20 new circumcision patients per month
Focused on circumcision (“sunat”). We rebuilt demand capture with search intent, local targeting, and a landing flow that converts.
Client
Kesiman Care Center
Market
Healthcare · Circumcision · Bali
Objective
Create a predictable pipeline of new circumcision patients from paid search.
Outcome
Stable 8–20 new patients per month within the first quarter.
Study Case
What we did
Challenge
The clinic had inconsistent demand (often 0–3 patients/month) relying on word‑of‑mouth. Search presence was weak, and the contact flow was unclear on mobile.
Solution
Built high‑intent search campaigns around circumcision keywords (e.g., 'sunat bali', 'sunat laser', 'sunat anak'), with tight geo targeting (Denpasar/Bali), ad extensions (call + WhatsApp), and a lightweight landing page with instant CTAs. Implemented conversion tracking (calls/WA), negatives to keep costs clean, and time‑of‑day bid controls.
Results
Scaled to 8–20 new patients per month. Over May–July 2025 the account delivered ~7.78K impressions, 362 clicks, 4.65% CTR at ~Rp7.14K avg CPC.
