All case studies
Google Ads Ongoing, 6+ months
Kesiman Care Center
Google Ads that scaled bookings 3× to 8×
Scaled monthly bookings from 0–3 to 8–20 via intent search and cleaner conversion paths.
Google Ads
0–3 → 8–20
Bookings / month
4.65%
CTR
≈ Rp7.14K
Average CPC
Challenge
The clinic had reliable clinical outcomes but no consistent digital pipeline. Prior campaigns leaked budget on broad match and sent traffic to a homepage that didn't convert.
Approach
- Rebuilt keyword architecture around high-intent booking queries only.
- Negative-keyword pruning and exact/phrase match discipline.
- Single-purpose landing page with a WhatsApp booking primitive.
- Weekly conversion review with the front desk to close the loop.
Result
Predictable weekly bookings within the first month; scaled from 0–3 to 8–20 per month within the first quarter and held.