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Social Media Completed after 6 months

Tendan Korean BBQ

Bahasa-first repositioning to local demand

Reoriented demand to local audiences with Bahasa-first messaging.

Social MediaMeta Ads
@tendankoreanbbq
Tendan Korean BBQ cover
Up
Local audience share
Up
Weekend footfall
Balanced
Local vs tourist mix

Challenge

The audience the marketing was attracting wasn't the audience the P&L needed. English-only content was pulling one-time tourist traffic.

Approach

  • Bahasa-first captions, menu narratives, and stories.
  • Local creator collabs anchored in Denpasar / Renon.
  • Geo-targeted Meta Ads inside a tight commute radius.
  • Weekday-vs-weekend content calendars tuned to local rhythms.

Result

Audience share shifted toward local diners with higher repeat visit rate; weekly covers lifted from the same seat count.

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