Social & Ads
Tendan Korean BBQ — Pivoting to a local customer base
Client
Tendan Korean BBQ
Market
Restaurant · Bali
Objective
Increase local patronage while tourist traffic fluctuates.
Outcome
Local customers surged, especially on weekends; engagement from Bali residents grew.
Study Case
What we did
Challenge
With changes in travel patterns (and fewer tourist groups at times), Tendan needed to draw more local Bali residents and domestic visitors.
Solution
Indonesian‑language social campaigns highlighting group dining & family‑friendly menus; ad targeting to nearby neighborhoods and Indonesian foodies.
Results
Engagement and footfall from local audiences increased; healthier mix of local patrons and tourists.
