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Social Media Completed after 5 months
Tomato Pizza Gianyar
Wood-fired positioning that stuck
Differentiated on wood-fired positioning; local engagement and orders increased.
Social Media
@tomatopizza.gianyarUp
Local engagement
Up
Weekly orders
Sharpened
Brand identity
Challenge
Undifferentiated in a saturated Gianyar dining scene. Content read like every other pizzeria on the feed.
Approach
- Wood-fired oven as hero — every reel, every carousel, every ad.
- Craft-forward storytelling: dough, fire, hand-stretch.
- Local creator dinners to seed word-of-mouth.
- Community management tuned for delivery-order conversion.
Result
Recognisable positioning; engagement and weekly orders both increased from a stable seat count.
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